ALL IN TO VOTE
All In To Vote is all about making it easy and fun for young people to register and get out there to vote!
01
THE CHALLENGE
Create a social media post or sticker that reminds, encourages, and celebrates the right to vote.
02
RESEARCH
The old design from All In To Vote feels boring and doesn’t appeal to young students!
03
DESIGN DIRECTION
Incorporate pixel game with voting. Makes the serious topic more fun. When the audience feels like they are playing a voting game when they watch the animation.
Original logo
Pixle logo
04
PROCESS
First Pass
The design I created doesn't resemble a pixel game; it's more akin to an old PC Windows interface. However, the message isn't clear enough, and the text size for the call to action is too small.
For the second pass, I integrated the message with a real game UI to make the audience feel like they are actually playing the game. I also added camera shake to intensify the impact of the damage taken
